My Portfolio
Selected Work & Freelance Campaigns
A selection of work from my HR roles and independent projects, spanning DEI strategy, talent acquisition, EVP development, and employer branding. Where companies names have been changed and numbers anonymised to respect confidentiality agreements but the methodology and outcomes are real.
You'll also find a few other things here that didn't fit neatly into a CV. Some illustrations I created during my time as a Social Media Associate at a bioethics research centre after my bachelor's, work I got to publish as a student, a newspaper article I wrote about Covid, and art I've made purely for myself over the years. Each piece has its own context in the caption below it.
I included this work because I think how someone sees the world shows up in how they do their job. For me, that's always been through a mix of data and visuals and asking why things are the way they are.
DEI Report
A workforce analytics project examining gender gaps, pay equity, and a 3-year action plan. Company anonymised.
EVP Framework
End-to-end EVP development for an e-commerce company from employee survey to channel messaging.
Recruitment Case Study
How I cut time-to-hire by 38% and rebuilt candidate experience at a 35-person tech startup.
One of the many posts from the #HumansOfCOVID campaign series I created at CBEC, featuring my illustration and a colleague's pandemic experience.
One of the several posts from the #HumansOfCOVID campaign series I created at CBEC, featuring my illustration and a colleague's pandemic experience.
Newspaper Publication
Voices of the unheard: Living through the Karachi lockdown as a daily wager
Illustration for an article I wrote for Pakistan's leading English newspaper.
Personal work & side projects
Art I've made along the way
Illustrations for research papers, pieces made for activist campaigns, portraits for friends, and work I made purely for myself. No brief, no client, just things I needed to make.
A phenomenology of mothers who have children with ASD
Art work created for a paper publication in Cogent Psychology journal.
Art work created for a paper publication in Cogent Psychology journal.
Illustration commissioned for a gender psychology research paper submitted for a faculty award. The brief was to visually represent gender identity and the spectrum of pronouns within the context of an inclusive community. Created using ink and digital colour. Unpublished externally due to the paper being award-submitted rather than journal-published.
Portrait of Saadat Hasan Manto, the greatest Urdu short-story writer of the 20th century, whose work gave voice to the marginalised and unflinchingly exposed the human cost of the India-Pakistan partition. This piece was created as the cover illustration for a friend's master's thesis. Manto once wrote: "If you cannot bear these stories then the society is unbearable." It felt right to draw him.
Experiences of remedial teachers working with Dyslexic students
A quick sketch of Chimamanda Ngozi Adichie, Nigerian author and one of the most important feminist voices writing today. Done in pencil at a café. I draw the writers I keep coming back to. Manto is on this page too, for the same reason.
Poster created for the Mazdoor Aurat Jalsa; a Working Women's Rally organised by the Women Democratic Front in Pakistan, a grassroots organisation working on gender justice and against the intersecting structures of patriarchy and capitalism. I was part of WDF for several years, attending regular sessions, managing their creative department, and running their Twitter account. This piece was made in ink and marker. The text reads: "No charity! give us our rights." I made this because I believed it. I still do.